In some sick way it brings me great joy to tell you that the new Madonna video (and song) is suckish. From a marketing standpoint it’s still a bad idea, but must have seemed like a good one.
Certainly her “people” figured it would be brilliant to release it on time for The Super Bowl, especially since it features a bunch of brutes in red jerseys holding umbrellas over her head, which surely would have otherwise melted into the street like a discarded burrito.
Madonna’s “cheerleaders,” Nicki Minaj and M.I.A., have both had better videos in recent years, especially M.I.A. with “Bad Girls” which is far superior and came out only a few days earlier. Why M.I.A. has a higher budget for special effects is beyond me. Madge seems to have spent about $3,000 total.
Hell, even that new Lil’ Wayne’s “Mirrors” splatter and body paint video featuring Bruno Mars looks good in comparison. “Give Me All Your Luvin'” as a song, is just too “Hollaback Girl” meets “Hello” by Martin Solveig and Dragonette.
Lines like this make me wish gun laws were more lax. I would say so I could either shoot myself or the person who wrote that line, but since the writers are Madonna, Martin Solveig (what a tune-recycler) Nicki Minaj and M.I.A., I don’t want to go there.
I generally like all their music. I’d just rather stand amidst a cloud of African Mosquitos than hear Madonna talk about her life and how people don’t feed her grapes and fan her with leaves enough.
[So, Gaga/Madonna fans, which is a bigger ripoff, this or “Born This Way?”]