Ashton Kutcher will market and/or star in almost anything – Twitter, Two and a Half Men, Foursquare, Nikon COOLPIX, Valentine’s Day, Popchips, Skype, the list is endless. Sometimes, he even makes bad decisions. Joe Paterno comments? Backstabbing Demi?
His latest, an online and outdoor campaign for Popchips, is not being received well for its use of “brownface.” Kutcher plays four characters. An Indian movie producer, a spoof of Karl Lagerfeld called “Darl,” a stoner, and a biker.
Music duo Das Racist wrote, “Hey @aplusk, what’s with the racist brownface video you talentless pretending to care about sex trafficking piece of shit?”
Blogger Anil Dash wrote an opinion piece called “How To Fix Popchips’ Racist Ad Campaign” warning people not to watch it. I mean, I have the same advice, but not ’cause it’s necessarily racist. It’s just boring.