H&M Confirms Usage Of CGI Model Bodies

The clothing store/label H&M has admitted that the models displayed on their website are computer-generated from the neck down. This after a Norwegian blog noticed something strange about the images. A PR rep for the company said,

It’s not a real body, it is completely virtual and made ​​the computer. We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on your computer…It’s not about ideals or to show off a perfect body, we are doing this to show off the garments. This is done for all garments, not just underwear. It applies to both women’s and men’s clothing.”

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