Tech site Gizmodo got their hands on the “Genius Training” book for Apple Store workers. Like many commercial establishments, the company trains their employees to pretend like they relate and have sympathy for the customer.
Businesses do care about your happiness, but only because happiness equals money. It’s a cutthroat reality, one faced by anyone who reads the contents of this “secret” book of tips for selling iPods, iPads and computers.
There’s a list of banned words, which include “crash” (replace with “stops responding”), “hot” (replace with “warm”), and “bug” (replace with “issue,” “condition,” or “situation”), but everyone’s favorite section is the one on learnable, sincere-sounding phrases… Continue reading “Apple Store Employees Do Not Empathize With You, But They Are Trained To Pretend”