Today Microsoft launched a new stupid campaign called Bing It On (along with an equally stupid website) which invites users of Google to take a “Pepsi Challenge” of sorts. Presenting users with a blind side-by-side comparison of results from Bing compared to results from Google, Microsoft is attempting to show that Bing is better. Users are asked to select which side of their screen that they think displays better results, and at the end of five rounds, they are told which website is the winner.
As a seasoned veteran Google search user and an amateur Bing hater, I decided to accept Bing’s challenge.
After 5 rounds, I was able to pick the site that was Google every time because Bing just looks stupid. And while the results were nearly identical for all 5 search terms, one thing became immediately clear to me — Bing is doing everything in its power to be exactly like Google. Continue reading “Bing’s “Pepsi Challenge” OR Why Bing Will Never Beat Google”