Bye Bye Bye, Arista, J and Jive Records (Pop Nostalgia)

Jive – the label that everyone associates with massive 90s/2000s pop acts like Aaliyah, ‘N Sync, Britney Spears, Pink, and Backstreet Boys – is now officially defunct.

Jive was also responsible for putting out albums by extremely successful 80’s and 90’s hip-hop groups like E-40, A Tribe Called Quest, Too $hort and KRS-One.

Tom Corson and Peter Edge (RCA records) announced yesterday that due to a focus on digital sales, it’s best if Jive, J Records and Arista (Ace Of Base, TLC) which are all distributed by RCA, are put to rest. Edge stated…

“The path we’ve taken is to refresh RCA, so we’re going to retire those brands…RCA is big now. We’ve doubled our market share, and we’re competing with the top label groups in the industry…They’re all great, historic labels. But our goal is to refresh and rebrand RCA.”

He added that all artists and bands (such as Robyn and Chris Brown) from the three labels were consulted and will switch over to the single RCA moniker without hassle.

[Two pop music tears just rolled down my face, singing “Bye Bye Bye” and “From The Bottom Of My Broken Heart” in unison. Weird]

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