If you happen to watch Saturday Night Live and don’t have DVR capabilities that allow fast-forwarding, the boy group One Direction graced your television last Saturday.
Their album Up All Night went to the top of the U.S. and UK iTunes charts. Their “story” is far more interesting. They are one of those cobbled-together groups. Like O-Town or other Making The Band Danity-Kane-concoctions.
Ninteen months ago One Direction members Liam, Zayn, Harry, Niall and Louis auditioned separately on the 7th season of British X-Factor guest (and one-time U.S. judge) Nicole Scherzinger suggested that the five compete as a unite.
Simon Cowell signed them to his label, thus the birth of “What Makes You Beautiful” and all that. The problem is, there’s already a band from America with the same name…
The unsigned, lesser-known One Direction, who formed in 2009 and have been selling their album on iTunes since February 2011. Their attorney says Simon Cowell was made of aware of the original group when a trademark application was first filed.
Complications arise in the fact that the the UK group is much more popular. Many people searching for them end up stumbling on the originals, who sound like an Owl City cover band.
Should they be thanking the new guys for the added attention, or suing their pants off because they were there first? And, if popular One Direction are forced to change their name, what will it end up being? Two Direction or numerical “1” Direction?